Our Philosophy

BEAUTY WITHOUT LIMITS

At EVE65 Beauty, we believe beauty is personal, powerful, and limitless.

It isn’t defined by one shade, one skin type, or one standard.

Beauty is individuality. It’s confidence. It’s self-expression.

Our philosophy is rooted in a simple belief:

BE INCLUSIVE.

From makeup that celebrates your creativity to skincare and body care that elevate your everyday rituals, EVE65 Beauty is about feeling beautiful on your own terms.

MADE FOR SELF-EXPRESSION

We believe makeup should inspire creativity, not conformity.

Whether your beauty routine is minimal or bold, your individuality deserves to shine.

BEAUTY BEYOND BORDERS

Born in New York with Ivorian roots, EVE65 Beauty celebrates the connection between cultures, identities, and beauty traditions.

Our perspective is global, but our purpose remains personal.

CONFIDENCE IN EVERY ROUTINE

Beauty isn’t about becoming someone else.

It’s about embracing who you already are.

EVE65 BEAUTY

BE INCLUSIVE. BE YOU.

OUR STORY | EST. 2014 · HARLEM, NEW YORK

BORN IN NEW YORK. ROOTED IN AFRICA. 

A Mother’s Vision. A Daughter’s Legacy. Beauty Without Boundaries. 
Founded in New York City around 2014 by Evelyne, an Ivorian entrepreneur with a passion for beauty, EVE65 Beauty was born from a vision to celebrate individuality, confidence, and inclusivity.

Today, that vision continues through the next generation. Led by her daughter, Myriam Timité, EVE65 brings together its New York roots and African heritage to redefine beauty on its own terms.

From statement-making makeup to skincare and indulgent body care, EVE65 is more than a beauty brand. It’s a celebration of identity, self-expression, and the belief that beauty belongs to everyone.

YOUR BEAUTY. YOUR RULES. YOUR EVE.

Meet Myriam

A New Generation. A Bold Vision. 

Born and raised in New York City with Ivorian roots, Myriam Timité grew up surrounded by entrepreneurship, ambition, and a passion for beauty.

Inspired by her mother’s vision, she stepped into the world of EVE65 Beauty witha determination to honor its beginnings while creating something uniquely her own.

As CEO, Myriam brings a fresh, modern perspective to the brand, blending her multicultural background with her love for beauty, creativity, and innovation.

From expanding the makeup collection to introducing skincare and body care essentials, she is helping shape EVE65 into a brand that embraces diversity, celebrates individuality, and connects women across cultures.

Her ambition goes beyond creating beauty products. It’s about building a lasting legacy, empowering confidence, and taking EVE65 from its New York roots to the global beauty stage.

Honoring the past. Redefining the future.